Wal-Mart Measures Green Sustainability

Wal-Mart Stores, Inc. are planning to roll out a program that easily identifies at a glance the sustainability of green products being placed on shelves. This program is a step in the right direction for Wal-Mart to become more ecofriendly and to better appeal to it’s green customer base. The retail giant hopes that it can push it’s suppliers to fully comply with the sustainability index and start a major trend in reMatail across the Nation.

“One of the issues consumers have is even if you want to be green, trying to navigate that is challenging,” said Neil Stern, senior partner at McMillan Doolittle LLP in Chicago and co-author of the book “Greentailing.” “There are all these labels out there, and it’s really difficult for consumers to understand what’s going on.”

Many eco-experts do admire what Wal-Mart is trying to accomplish, but also believe it is a difficult thing to accomplish simply, because it is hard to truly have green products. An article of clothing could be made from all natural, organic fibers, but if it comes from a facility that is high in emissions and power consumption, than that negatively impacts it’s status as a truly green product.

Read the full article for more information regardign Wal-Mart’s efforts to easily label products as green and reduce it’s own carbon foot print.

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