Nike Battles Deforestation One Shoe At A Time

Greenspace released a statement praising Nike, Inc. for it’s recent decision to cease the use of leather from cattle raised in the Amazon Rain forest in an effort to curb the regions deforestation.

“We applaud the leadership that Nike is taking on the critical issue of Amazon deforestation,” Greenpeace’s national campaigns director, Lisa Finaldi, said.

Brazilian leather suppliers have been ordered by Nike to create a system that would track and record information regarding the leather being used in it’s shoes. The system, set to launch July 1st, will greatly help Nike and provide a transparent reading of how they avoiding the use of cattle in the Amazonian biome.

To learn more about Nike’s efforts for a more environmentally sound production please read the full article here.

Categorized | Consumer Products
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