NASHVILLE, Sept. 29 (UPI) — Young U.S. mothers stay in touch with their kids electronically more than talking face-to-face, researchers say.
A national survey sponsored by the Nashville-based WhyMomsRule blog indicates younger moms — known as Gen Y — are the first generation to communicate with less face time.
“Gen Y moms, the youngest group studied, say in-person conversation accounted for 48 percent of their total household communication,” David Bohan, chairman and chief executive officer of BOHAN Advertising/Marketing in Nashville, which publishes WhyMomsRule, says in a statement. “The majority was a combination of phone at 21 percent, text at 14 percent, Facebook at 10 percent and e-mail at 7 percent.”
However, baby boomer mothers — born between 1946 and 1964 — reported 62 percent of their communication was in person, and the generation following them — Gen X moms — said 58 percent.
The survey, conducted Aug. 16-20, polled 600 women age 18 and older with at least one child at home to gauge differences in opinions and behaviors between generations. The survey has a margin of error of 3 to 5 percentage points.
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