SALT LAKE CITY, July 22 (UPI) — A University of Utah computer scientist says he’s devised a simpler method of “data mining,” extracting and analyzing massive amounts of such data.
“Whether you like it or not, Google, Facebook, Walmart and the government are building profiles of you, and these consist of hundreds of attributes describing you — your online searches, purchases, shared videos and recommendations to your Facebook friends,” Suresh Venkatasubramanian, an assistant professor of computer science, says in a statement released Thursday by the university.
He and his colleagues say they’ve improved traditional methods of searching through huge of amounts of data by effectively “squashing” the data down to size with a computer program.
“Prior methods on modern computers struggle with data from more than 5,000 people. Our method smoothly handles well above 50,000 people,” Venkatasubramanian says.
“And the way we are being inundated with all forms of information in today’s world, whether we like it or not we have no choice but to allow machines and automated systems to sift through all this to make sense of the deluge of information passing our eyes every day,” he says.
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