Report: Kellogg Exaggerated Health Claims

WASHINGTON, June 4 (UPI) — Kellogg Co. has agreed not to advertise that its foods improve health unless there is scientific evidence to back it up, officials said.

The agreement was reached Thursday after U.S. regulators found the company falsely advertised that Rice Krispies improved children’s health, said Jon Leibowitz, chairman of the Federal Trade Commission.

“Next time, Kellogg needs to stop and think twice about the claims it’s making before rolling out a new ad campaign, so parents can make the best choices for their children,” Leibowitz said.

This is the second time in the past year the trade commission has taken action against Kellogg for false advertising. The company agreed to stricter advertising rules in 2009 when the trade commission alleged the company misled consumers with claims that Frosted Mini-Wheats improved attentiveness in children, Fox News reported Friday.

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