Power Faces Predict Law Firm Profitability

TORONTO, Oct. 25 (UPI) — Managing partners who have faces that look powerful have better bottom lines, Canadian and U.S. researchers suggest.

Nicholas Rule of the University of Toronto and Nalini Ambady of Tufts University say clothes, posture and hairstyles all impact first impressions, but it is the face that makes the biggest impression.


Earlier research showed West Point cadets whose faces projected dominance were more likely to become generals, U.S. Senate candidates whose faces appeared more competent won 75 percent of their races, and the more powerful the faces of chief executive officers of companies looked, the more profits their companies earned, the researchers say.

The researchers had people judge photos of 73 managing partners from the Top 100 U.S. law firms for dominance, maturity, attractiveness, likeability and trustworthiness. Half of the photos were downloaded from law firm Web sites, while the rest came from college yearbook photos of the partners, taken some 30 years earlier.

Ratings of dominance and facial maturity were a strong predictor of law firm profitability, not only currently, but in the yearbook pictures as well, the study finds.

The findings are published in Social Psychological and Personality Science.

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