FTC Alleges POM Wonderful Claims False

WASHINGTON, Sept. 27 (UPI) — The U.S. Federal Trade Commission issued a complaint alleging POM Wonderful 100 percent Pomegranate Juice made false and unsubstantiated claims.

The complaint charges that POM Wonderful LLC and principals Stewart Resnick, Lynda Resnick and Matthew Tupper violated federal law by making deceptive disease prevention and treatment claims, including a claim that Pomegranate Juice and POMx supplements will prevent or treat heart disease, prostate cancer and erectile dysfunction.

The FTC complaint says POM Wonderful’s heart disease claims are false and unsubstantiated because many of the studies conducted by POM Wonderful did not show heart disease benefit, the study POM Wonderful relied on for its claim of slowed prostate testing was neither “blinded” nor controlled, and its claim that POM Wonderful reduces the risk of, and treats, erectile dysfunction, was no better than a placebo.

“Any consumer who sees POM Wonderful products as a silver bullet against disease has been misled,” David Vladeck, director of the FTC’s Bureau of Consumer Protection, says in a statement. “When a company touts scientific research in its advertising, the research must squarely support the claims made. Contrary to POM Wonderful’s advertising, the available scientific information does not prove that POM Juice or POMx effectively treats or prevents these illnesses.”

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