First Lady Starts Worldwide Day of Play

NEW YORK, Sept. 25 (UPI) — U.S. first lady Michelle Obama is urging children to turn off the TV and go outside and play Saturday as part of Nickelodeon’s Worldwide Day of Play.

Mrs. Obama is joining the cable network’s seventh annual Worldwide Day of Play to encourage kids and families to turn off their televisions and computers and get outside and play from noon until 3 p.m., local time.


Children in 10 countries and every state in the United States are expected at more than 3,000 local events scheduled worldwide.

At noon, the first lady will appear on the network to officially turn the channel off for 3 hours as part of Nickelodeon’s overall The Big Help health and wellness efforts.

“Nickelodeon is honored the first lady will be lending her support and turning off our channels and Web sites in celebration of Worldwide Day of Play,” Marva Smalls, executive vice president of public affairs, Nickelodeon Kids and Family Group, says in a statement. “The first lady is an incredible advocate for improving the health and wellness of kids in this country through her Let’s Move campaign and we share her commitment to raising awareness for this important issue. We know her message will motivate even more kids and families to get active in the true spirit of Worldwide Day of Play.”

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