Ben & Jerry's to Drop 'all Natural' Label

WASHINGTON, Sept. 27 (UPI) — Officials at Ben & Jerry’s, a division of the British-Dutch Unilever conglomerate, say they will phase out the “all natural” claims on its products.

The amicably resolved dispute originated with a letter the Center for Science in the Public Interest in Washington sent last month to Ben & Jerry’s, saying at least 48 of its products were improperly labeled “all natural” when they contain alkalized cocoa, corn syrup, partially hydrogenated soybean oil, or other ingredients that aren’t natural.


“Ben & Jerry’s is doing the right thing by taking the phrase ‘all natural’ off its labels if the products have factory-made ingredients,” Michael F. Jacobson, CSPI executive director, says in a statement. “The Food and Drug Administration could do consumers and food manufacturers a great service by actually defining when the word ‘natural’ can and cannot be used to characterize a given ingredient.”

The CSPI criticized Ben & Jerry’s for using the term ‘natural’ in a misleading way. However, CSPI says none of the questionable ingredients the company used was unsafe, but plenty of ingredients that really are natural are still bad for good health.

Copyright 2010 United Press International, Inc. (UPI). Any reproduction, republication, redistribution and/or modification of any UPI content is expressly prohibited without UPI’s prior written consent.


Categorized | Other
Leave a Reply

You must be logged in to post a comment.

Advertisement