Advertising Hoax or Environmental Issue? Underwater Billboards Found in Seattle

SEATTLE, Sept. 18 (UPI) — A Seattle-based restaurant chain said billboards for the eateries from around 1954 have been found anchored to the bottom of Puget Sound.

Officials with Ivar’s said three billboards have been recovered from the bottom of the sound since the first was discovered Aug. 21 using permits and location maps believed to be the property of restaurant founder Ivar Haglund,

Haglund was known until his death at the age of 79 more than 24 years ago as Seattle’s greatest self-promoter, The Seattle Times reported Friday.

“Ivar’s Chowder. Worth surfacing for. 75ยข a cup,” one of the billboards reads.

“Diver’s special. Kids 12 & Under Eat Free* with regular entree. Includes Jell-O,” another of the underwater ads says.

Bob Donegan, president of Ivar’s, said the billboards could still turn out to be an elaborate hoax, but he denied the company would be behind it.

“If I was smart enough to come up with this hoax, I’d be doing other stuff,” he said.

Copyright 2009 by United Press International

Categorized | Maps, Other
One Response to “Advertising Hoax or Environmental Issue? Underwater Billboards Found in Seattle”
  1. Eric says:

    That’s a very clever stunt! Too bad that, the way things are going, today’s billboards at sea-level will be underwater in 50 years.


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