NEW YORK, Sept. 2 (UPI) — The World Wildlife Fund has condemned an advertisement by a Brazilian agency that shows dozens of planes heading for Lower Manhattan and sports the fund’s logo.
Spokesman Steve Ertel says the controversial ad was rejected after it was pitched by an advertising agency to the Brazilian branch of the fund, The New York Times reported Wednesday.
“We have not been able to get hold of the agency to find out how it got out,” Ertel said, adding that his group is working to have the ad removed from Web sites where it is currently featured.
The ad shows dozens of planes heading for Lower Manhattan and has a tag line saying “The Tsunami Killed 100 Times More People than 9/11.”
Beneath the text, the ad reads: “The planet is brutally powerful. Respect it. Preserve it.”
The World Wildlife Fund’s familiar black and white giant panda logo stands next to the text.
Copyright 2009 by United Press International