How to be "sustainable" and "green," without being labeled a Greenwasher

At a time when the cosmetics market is intertwined with natural and organic trends while striving for corporate responsibility, questions are asked across the supply chain such as: What constitutes a sustainable business? What is the definition of a natural and organic product? How do I continue to maintain a high level of innovation and technological development while complying with necessary international regulations and standards?

Understanding FDA’s perspective on standards for using the terms “natural” and “organic” and receiving the information needed for certification under the USDA regulations are just part of what will be addressed at IntertechPira’s Sustainability in Cosmetics 2008 conference set for November 10 – 12, 2008 at the Royal Plaza Hotel in Orlando, FL, US.

Green innovation, led by Dr Timothy Long, Associate Director and Senior Science Fellow from Procter and Gamble will delve into Green Innovation by explaining how to bring environmental sustainability to the mainstream consumer, how to develop “sustainable innovation products” and when used to advance programs in social sustainability, how product innovation can significantly improve the lives of consumers around the world. From a manufacturer’s perspective, materials’ suppliers have many ways of targeting sustainability in developing and producing products. William J Schulz Jr, Science and Technology Leader from Dow Corning Corp will discuss how water-based granular materials offer novel, sustainable product forms as well as why combining silicones with natural materials can yield synergistic benefits.

“This conference is a first for us and we are very pleased with the amount of industry support”, said Conference Director, Christine Groff. “Featuring a line-up of expert speakers from around the world, two pre-conference seminars, lively discussions and numerous networking functions, questions on current trends in the research, development and marketing of natural and organic cosmetic products will be answered.”

Co-chaired by Andrew Douglass of Rhodia Novecare, Dr Liliana George of Estée Lauder, and Dr Donald Owen of Owen Biosciences Inc, delegates will be led through two full days of discussion, interaction and networking. Unlike large trade shows, Sustainability in Cosmetics 2008’s individualized; roundtable atmosphere will provide a unique opportunity for attendees’ voices to be heard while networking with industry leaders to gain advantages, share expertise and find solutions.

Both timely and practical, major players within the industry including Aveda, Beraca, Natura Cosmeticos, SEKI Cosmeticals LLC, Ecocert, Rhodia Novecare, Dow Corning Corp, Cognis Care Chemicals, Evonik Goldschmidt GmbH, Procter and Gamble, FMC Biopolymer, Estee Lauder, Sophyto Organics, Symrise AG, UK Soil Association and Owen Biosciences Inc will share their views on social responsibility and environmental sustainability through interactive case studies.

To view full program details, including company presentations and registration options visit:

If you would like to receive a complimentary press pass to attend Sustainability in Cosmetics or to interview any of the speakers presenting, please contact IntertechPira’s Press Officer: Sheri Bonnell +1 207 781 9637 or

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