Toyota introduced its new family of Prius models Monday at the Detroit auto show, debuting a new wagon, a plug-in, and a compact Prius.
The new Prius hybrid siblings are part of an effort to restore the Japanese automaker’s formerly pristine reputation in the wake of last year’s series of mass recalls.
“We are honored and humbled that Toyota was the number one retail brand in the US last year, regaining the highest consideration among consumers,” said Toyota president Akio Toyoda, according to AFP.
“These achievements during a difficult year were made possible through the outstanding efforts of Toyota associates, dealers, and suppliers, and the support of loyal customers all across America.”
“We intend to continue to earn that customer loyalty with even greater dedication to quality, safety, and customer care.”
The auto manufacturer unveiled the Prius v wagon, an updated version of the original Prius with more cargo space.
The new plug-in vehicle will be able to run 13 miles on electric power before the gasoline engine kicks in.
The compact Prius c will be priced much lower than the original Prius and will be targeted at younger drivers, AFP said.