NORTHFIELD, Ill., March 17 (UPI) — Kraft Foods Inc. said Wednesday it would cut sodium in many of its food products by an average of 10 percent by 2012 out of concern for customer health.
“We are reducing sodium because it’s good for consumers, and, if done properly, it’s good for business,” said Rhonda Jordan, Kraft’s president for health & wellness.
“A growing number of consumers are concerned about their sodium intake and we want to help them translate their intentions into actions,” Jordan said.
The company had cut sodium as much as 30 percent in many items before setting the new goal of sodium reduction.
For Kraft, a pinch of salt makes a huge difference. A 10 percent reduction in two years takes more than 10 million pounds of sodium out of the country’s collective diet, the statement said.
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